1988年汉城奥运会，李宁带伤上阵，却在吊环、跳马等技俩接连诞妄，夙昔“体操王子”方枘圆凿。

归国后，李宁收到一封匿名信，拒绝竟是刀片和一根绳索，公论的坏心让他跌入东谈主生谷底。

靠近漫天掩地的斥责，李宁莫得辩解，仅仅肃静打理行囊，独唐突施行馆里反复训练，目光里尽是倔强。

就在他最迷濛时，健力宝独创东谈主李经纬递来橄榄枝，邀请他全部创业，一句“我肯定你”点火了新的但愿。

1990年，李宁在广东三水创立同名品牌，第一批通顺从上绣着秀雅的国旗，他要让中国东谈主穿上我方的品牌。

从体操王子到商界新东谈主，李宁躬行跑市集、谈代理，把每一分钱齐用在居品上，公司冉冉有了起色。

2008年北京奥运会开幕式，李宁飞天点火主火把，那一刻，他不仅点火了圣火，也点火了国东谈主的显示。

业绩如日中天时，李宁却遇到品牌老化、库存危急，股价暴跌，他再次站在了东谈主生的十字街头。

他莫得退避，而是大刀阔斧阅兵，再行定位“中国李宁”，将国潮元素融入野心，让品牌兴盛荣达。

如今，李宁已年过花甲，头发稀少，但他也曾笑着说：“东谈主生就像跳马，只好还在笑，就毫不缺重来的勇气。”

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